For a $5,000 YouTube advertisement, the video’s production costs were approximately $10,000. For a $1,000 Youtube ad, the production costs range from $50,000 to $75,000. While we generally consider video production costs to be the minimum amount we need to fund in order to start production on a TV show, it isn’t always the case. Ad budgets are more flexible when a show is less than 12 episodes, or less than 15 episodes in a season. We take each dollar spent in advertising and distribute this amount to the cast and creative team. When we first started filming, we chose not to advertise because we thought it would be too much of a risk. But, as we realized that our show’s potential was huge, we felt like we had more than enough money to start an ad campaign. We’ve learned that you can never have too much money, and this has changed our decision to advertising.
Does the YouTube Partner’s name appear on the show? On the first episode, the name of the creator is on the show’s title page. Since then, all four episodes have been given the same official names by the YouTube Partner Program, which are also shown in the credits when the episode is watched. The final episode of the series will not use YouTube Partners.
Will there be any additional revenue from licensing sales? During the crowdfunding campaign, we made great efforts to promote our website. At the end of the campaign, we will be collecting a percentage of both the ad revenue and the licensing sales. These revenues will be used to offset the costs involved in producing this show on top of other expenses that come with such a large cast—like a live-action script, location fees and the like.
What happens during pre-production? Throughout pre-production, we will be filming multiple scenes for each episode. At the time of completion in May, we will release a preview video of all of the episodes that we shot. These videos will be released to all of our backers on YouTube.
Will there be an open casting call? In February, we opened up an official casting call for the show. If you know of a talented, amazing director who knows how to make amazing short-form videos, we’d love to have your take on the roles of those characters as this project winds down.
How long is the show? The average pre-production session takes about two weeks. The first episode will take 11 days and the second episode will take 7 days
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