In 2016/17 the cost of 1,000 streams per month at Spotify was between $1.29 and $1.50 with a 30 second ad, and this is how many were purchased: 1,000,000 streams / 30 seconds / $0.80/stream / 30-Second ad = $24.88
How many streams do I need to pay $0.25 per stream?
When a new ad is paid for in 2017 it is a percentage rate of how much your ad is costing to produce. This is a range in which you should have a range of views to produce your minimum payout. If you have a lot of views on your stream then this could be a good range for you to set up. For example if you have 5,000 streams there is a 10% chance your ad will generate 100 views. For a 12,000 stream, you get a $0.20 and 20% chance that your stream generates 15,000+ views.
How much stream does it take to break even for 1,000 streaming ads?
If you have 1.5x your average monthly audience, you would need $2.95 (12,000 impressions) to break even or break even after 25.000 impressions
The math is that you will only net $.55 of revenue for your 30 seconds ad
How do I calculate my stream price?
Here is the math on how much you can expect your ad to cost you for each 1,000 streams created.
$0.30 per 1,000 streams = $.25/stream
$.25 x 0.50 per 1,000 streams = $1.50/stream
$.25 x 0.25 x 1,000 streams = $0.55
$.25 x 0.45 x 1,000 streams = $0.78
$1.50 x 0.75 x 1,000 streams = $2.97
So how much do 10,000 streams cost?
10,000 streams = $.75/stream (30 seconds ad)
10,000 streams = $7.57/stream
10,000 streams = $8.07 per hour
In the above case you would pay $8.07 after 25,000 impressions. This is a very good range to set up, however you can get your minimum payout by looking at the range of views you would need.
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