How long does a film and edit take? What’s the workflow for both of these?
When we get in for a day shoot our normal production work is very normal. Usually we will have a producer or a visual effects supervisor who can set up our equipment and make sure we get in the shot. The same is true with a music video shoot. Most are done in a day and usually take as little as 30 minutes. We use different shooting styles for each shot to set the tone for the music video. For example, there’s an aerial shot that’s like a mix of a traditional aerial and a cinematic camera look that we’ll do with our sound and lighting department. For a music video, we will create sound effects, or if we’re creating visual effects, we’ll also use the compositing process to place all of the elements of the music video. And then the music video comes together. Sometimes it’s going to take us from a video editing to a video production to a song shoot to a music video! We really try and follow the normal, conventional process, with a few exceptions.
We used to shoot a lot in just seven days so we had to do a lot of prep and rehearsals. Now, we typically shoot eight days before we start and go from there. We do a bunch of interviews to prep and test the visuals. Then, when it comes to shooting the music video, we use the usual process. It all depends on the type of shoot. For example, one week after we shoot our first video we will do another eight day shoot. For our music video, it might need to be done in four days or so.
We make up a bunch of creative effects we’re going to do on the music video, and we’ll go back in with a few days of pre-visualization. Then, after it’s all done, we’ll go and shoot some of the final art and set the aesthetic for the music video.
How do you choose your music in a video that has so many songs and so many different artists involved?
Usually it comes down to three things: The artists that we really like the music for, and the artist that we’re working with, and the person we’re going for. We’re looking to work with people that we think are very talented and able to bring their own individual vision to the music and are great musicians.
From there, we’ll start asking “what would be a good sound, how would it feel to
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